A home is defined by the people who leave traces of themselves there. Every day, we leave for work, school, travel, and responsibilities — often spending more time away from home than in it.
The average family spends just 37 minutes of quality time together per day, while
73% of people say that spending time with family is one of the most important things in their lives. Yet the objects we interact with most closely continue to hold our routines, memories, and presence
IKEA introduces
TANGIBLES — a collection of reusable home message stickers that transform furniture and everyday objects into carriers of human presence. Designed to be written on, erased, and rewritten, they can be placed across different materials and surfaces throughout the home. Before you leave, you leave something of yourself behind: a thought, a reminder, a joke, a message of care.
It's a new home ritual — turning furniture into a medium for connection and making absence feel a little less distant
MODELED RESULTS- Increased Household Brand Presence
- Stronger Emotional Brand Affinity
- Increased Product Interaction
